Hulu | SparkALight

2022 Team Work

#Awareness Campaign

New Stories

Create an immersive awareness campaign for Hulu by successfully highlighting and extending on Hulu’s commitment to Re-imagine Tomorrow, an initiative to amplify underrepresented voices and untold stories through channels.

Role | Research | Visual Design | Video editing

Worked with

Ja’ Shaundria ,Lili Zhang

Brands USPs (unique selling proposition)

  • In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu.

  • Offers a monthly $45 plan which bundles the regular Hulu subscription with Live TV

  • Access to 80+ live news, entertainment and sports TV channels

  • Cheaper than Netflix

  • Flexibility of the app availability such as phone, laptop, TV, Nintendo Switch, Playstation, and Xbox

  • Partnerships(Disney+, ESPN, Showtime, Cinemax, Starz, HBOMAX, Sprint, Amazon, Door Dash, Mitchell & Ness)

The Problem & The Opportunity

Many stories are going untold, Hulu has only been targeting its current audience of 18 to 44 years old, and it doesn’t highlight one of their brand USPs. But now, Hulu wants to give unrepresentative communities a voice by sparking a light on their experience with new audiences.

# SparkALight #

New People

New Experiences

Our Target Audience: Gen Z: 10-25 years old (Primary), Baby Boomers: 58-76 years old, Gen X: 42-57 years old, Millennials: 26-41 years old (Secondary).

Get

Hulu Primary and secondary audience

By

Using a new approach of unexplored channels, untapped audiences, and unique stories to give unrepresentative communities a voice

To

Learn about the benefits that Hulu offers

Because

Hulu values diversity and knows it is necessary to innovate and help us deeply connect with their viewers and serve them better.

Here are some Out-Of-Home for our campaign and sort of motions for celebrating holidays.

Credits

Yuting (Tibo) Zhu

Ja’ Shaundria

Lili Zhang

Professor Brian Harrison

Savannah College of Art and Design

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