Hulu | SparkALight
2022 Team Work
#Awareness Campaign
New Stories
Create an immersive awareness campaign for Hulu by successfully highlighting and extending on Hulu’s commitment to Re-imagine Tomorrow, an initiative to amplify underrepresented voices and untold stories through channels.
Role | Research | Visual Design | Video editing
Worked with
Ja’ Shaundria ,Lili Zhang
Brands USPs (unique selling proposition)
In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu.
Offers a monthly $45 plan which bundles the regular Hulu subscription with Live TV
Access to 80+ live news, entertainment and sports TV channels
Cheaper than Netflix
Flexibility of the app availability such as phone, laptop, TV, Nintendo Switch, Playstation, and Xbox
Partnerships(Disney+, ESPN, Showtime, Cinemax, Starz, HBOMAX, Sprint, Amazon, Door Dash, Mitchell & Ness)
The Problem & The Opportunity
Many stories are going untold, Hulu has only been targeting its current audience of 18 to 44 years old, and it doesn’t highlight one of their brand USPs. But now, Hulu wants to give unrepresentative communities a voice by sparking a light on their experience with new audiences.
# SparkALight #
New People
New Experiences
Our Target Audience: Gen Z: 10-25 years old (Primary), Baby Boomers: 58-76 years old, Gen X: 42-57 years old, Millennials: 26-41 years old (Secondary).
Get
Hulu Primary and secondary audience
By
Using a new approach of unexplored channels, untapped audiences, and unique stories to give unrepresentative communities a voice
To
Learn about the benefits that Hulu offers
Because
Hulu values diversity and knows it is necessary to innovate and help us deeply connect with their viewers and serve them better.
Here are some Out-Of-Home for our campaign and sort of motions for celebrating holidays.
Credits
Yuting (Tibo) Zhu
Ja’ Shaundria
Lili Zhang
Professor Brian Harrison
Savannah College of Art and Design