Netflex | Diveintothemeltingpot
2022 Team Work | IDA Design Awards winner
#Data Driven Campaign
The team develops one integrated data-driven campaign for one brand. We must mainly focus on a subscription-based service, a variety of genres and languages, web streaming and the U.S. postal service.
Role | Research | Copywriting | Visual Design
Worked with
Folabomi Oyewo
TV & Streaming
Brand Brief
It founded in the United States in 1997
Over 100,000 movies on DVD and over 10 million subscribers in 2009
By 2021,214million subscribers worldwide,36 million international memberships
Opportunity
Multicultural shows using different language categories
Learning languages from shows
Following the popular trend
# Diveintothemeltingpot #
Our Target Audience: Americans who learn more about other countries’ cultures, or family abroad kids who grow up in the US, and connect with their countries’ culture (Primary), International students who live in the US, the residents of the US/immigrant (Secondary).
Get
US audience who are aware of the US being a melting pot
US audience who are aware of the US being a melting pot
By
showing that Netflix is the one-stop streaming site to use when wanting to virtually travel to different countries
Final Tweets
1. “You didn’t think you would be adding ‘Learn Spanish to your new year’s list”-(53,000 Spanish foreign shows added on Netflix)
2.When I realized W45.6 billion is worth $38.3million.-Squid Game
3. We just carried you through 5 different countries don’t you want to take a break
4. Who knew you could go to a Nigerian wedding without leaving your couch -The Wedding Party (African content added to Netflix a month)
5. ME: I usually don't like watching shows with subtit...
NETFLIX:….***&&&English, Spanish, French, Chinese, Italian, Hindi, German***&&&......
(In 2019, Netflix reported subtitling and/or dubbing available in more than 30 languages)
To
celebrate and dive into the authentic multicultural content that Netflix offers
Because
Netflix is the hub for multicultural content and connects with cultures from all over the world
Final Copywriting
1. International travel for $15 a month -Skip the crying babies
(The average international ticket price is $1368 and nearly 4 million U.S. citizens traveled abroad in March 2020)
2. No one hates a soggy bottom as much as the Brits-The Great British Bake Off
(As Netflix baking show viewership continues to rise, baking cookbook sales went up 42% in the last year)
3. Get rich or die trying –2022 squad goals -Squid Game
(Nearly 1-in 4 Americans said they’ve watched the squid games)
4. No it's not the royal wedding, just your average Nigerian wedding. -The Wedding Party
(Netflix announces a Made in Africa collection that makes it easier to access original African stories)
5. Forget about the new Switch, these girls were the original switch experts –Cable girls
(Demand for Cable Girls on Netflix has increased 28.2% in the last 30 days)
6. More than Kung Fu, this is a Chinese true love story –Eternal Love
(Since 2019 non-English language viewing in the US increased by 71%)
7. Take a seat parents, we can talk to them about the birds and the bees -Sex Education
(Over 40 million viewers streaming the first series after its debut)
Credits
Yuting (Tibo) Zhu
Folabomi Oyewo
Professor Gauri Misra-Deshpande
Savannah College of Art and Design